The 4 W's of ERP Software

The 4 W's of ERP Software

We thought it would be helpful to dissect the term ERP, and provide you with a comprehensive overview of ERP and just how beneficial it can be for larger promotional product businesses!

To get the ball rolling, here are the 4 ‘W’s’ of ERP…

What is ERP?

ERP is an acronym for Enterprise Resource Planning. What does that mean? Well, enterprise resource planning is a business management software that helps businesses manage massive amounts of data for a variety of activities.

Data encompasses: sales, accounting, product, supplier, customer, website, and so much more.

When do you need ERP?

Inspired from an article by NetSuite, we accumulated these 4 indicators that ERP is the only choice for efficient business management.

Inaccessible business info.

Do you find that the information you need for reports, customers, or for basic logging is less simple and more of a 3-day task? You should not have to spend hours sifting through data, nor is that the most efficient use of your time. Let an ERP do the work for you.

You have a myriad of software packages, for each department. Or, maybe you have just a few different software platforms?

A ‘few’ is too many for big businesses. How far can you go before departments that should be working together become completely separate entities operating on their own, with little communication with other departments, if any. When you implement multiple software platforms, you decrease productivity. A unified front and back end provides a functional business for both customers and employees.

Extremely complex IT.

Since you have multiple software implementations, the likelihood that you don’t understand some of the software completely, is much higher. Don’t be a Jack of all trades but a master of none. With one overall enterprise solution, you allow everyone to get on the same page and understand the entirety of the software functions.

Your customer service and sales are lower than your projections.

Without a synchronized customer service and sales team, churn takes a high rise. The biggest problem with businesses lacking an ERP system, is that inventory management is practically nonexistent, or if it exists, it lives a faulty existence.

Who can provide you with a functional ERP?

In the promotional products industry, you manage a massive database of products. The more efficient your business management system, the better, though this may be an obvious statement.

Our Enterprise Resource Planning business management software is called Customer Focus Enterprise, and we have what you need.

Our solution is used by over 1,000 businesses in the US/UK/Europe and includes everything your business needs to enhance functionality and take your sales to the next level.

Why Consider Customer Focus Enterprise...

Some of our features include:

    • Complete Customer Relationship Management (CRM) system
    • Supporting marketing tools
    • Product research portal (source products from major industry suppliers and apply them directly to a quote)
    • Job management module (confirmed quote to sales orders and purchase orders)
    • Fully integrated accounting package (includes 300 reports, and ability to create your own reports)
    • Warehousing, manufacturing, and planning
    • Enterprise level company stores including: permissions, budgets, coupons and points, shipping calculator, and so much more.

For more information about how we can help you, please visit

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